Cross-selling: what it is and how to apply it
Cross-selling is suggesting items that go with the order — the drink with the burger, the dessert after the main — naturally increasing the total.
Cross-selling in practice
Combos and side suggestions at the point of order raise the ticket. "Add a drink?" at the right moment converts well, especially on a digital menu.
- Items complementary to the order
- Combos and "add-ons"
- Raises the average ticket
Cross-selling vs upselling
Cross-selling adds different items (the fries, the drink); upselling upgrades the same item (a bigger size). Use both in the order flow.
FAQ
What's the difference between cross-selling and upselling?
Cross-selling adds complementary items; upselling offers a larger/premium version of the same item.
Where to apply cross-selling?
On the digital menu, self-order and counter, with combos and side suggestions at checkout.