Average Ticket: what it is and how to raise it
Average ticket (average order value) is the average amount each order or guest generates; you calculate it by dividing revenue by the number of orders in a period.
How to calculate average ticket
Average ticket = revenue ÷ number of orders. If a restaurant made £30,000 across 1,000 orders, the average ticket is £30. Tracking it by period and channel shows where there's room to grow.
- Average ticket = revenue ÷ number of orders
- Measure by channel (dine-in, delivery, counter)
- Small ticket gains have a large effect on profit
How to raise the average ticket
Combos, add-ons and suggestions at the point of order (upselling and cross-selling) lift the ticket automatically. On a digital menu and self-order, those suggestions appear without relying on staff.
FAQ
Is average ticket per order or per person?
It can be either; per order is most common. What matters is using the same basis to compare periods.
How do I raise the average ticket without pushing guests away?
With relevant suggestions (combos, desserts, add-ons) at the right moment — not with raw price increases.
Where do I see the average ticket?
In your system's reports. A good POS calculates average ticket by day, channel and period automatically.